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As an SEO Specialist at Impactaris, you will be responsible for developing and executing SEO strategies that help our clients improve their organic search rankings and increase visibility. You’ll conduct keyword research, optimize website content, and ensure technical SEO best practices are implemented. You will also collaborate with content creators and web developers to ensure that all marketing efforts are optimized for search.
Your role involves monitoring SEO performance, conducting regular audits, and making data-driven recommendations to enhance the effectiveness of the campaigns. You’ll be responsible for tracking results and communicating progress to clients, ensuring that their SEO efforts are aligned with their business goals.
COMPANY OVERVIEW
Impactaris is a digital marketing agency focused on helping small businesses grow through data-driven, customized marketing strategies. We specialize in creating tailored solutions that address the unique needs of our clients, and we believe that search engine optimization (SEO) is a critical part of any successful digital marketing plan.
Our team thrives on collaboration, creativity, and a shared commitment to helping small businesses succeed. As an SEO Specialist, you’ll play a vital role in driving organic growth for our clients by optimizing their online presence and ensuring they rank high in search engine results.
WHY JOIN US?
Make an Impact: You’ll have the opportunity to help small businesses grow by improving their online visibility and driving organic traffic.
Collaborative Team: Work closely with content creators, designers, and marketing specialists to develop and execute SEO strategies.
Data-Driven Approach: Use the latest SEO tools and techniques to deliver measurable results for clients.
LOCATION
Remote or Hybrid (We offer flexibility to work from anywhere, with some overlap with Eastern Standard Time (EST) preferred for team collaboration and client meetings.)
JOB DESCRIPTION
KEY RESPONSIBILITIES
Keyword Research: Conduct thorough keyword research to identify opportunities for improving organic rankings and driving targeted traffic to client websites.
On-Page SEO: Optimize website content, metadata, headers, and images to improve search engine rankings and user experience.
Technical SEO: Conduct technical audits to identify and resolve issues that may impact search engine crawling, indexing, and overall website performance (e.g., site speed, mobile usability, broken links).
Content Collaboration: Work closely with content creators to ensure that blog posts, articles, and other website content are optimized for SEO.
Backlink Strategy: Develop and implement backlink strategies to improve domain authority and increase referral traffic.
Performance Tracking: Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs, and provide regular reports to clients.
SEO Audits: Conduct comprehensive SEO audits to identify opportunities for improvement and make data-driven recommendations for optimization.
Client Communication: Collaborate with clients to understand their business goals, provide SEO insights, and offer recommendations that align with their marketing strategies.
REQUIRED QUALIFICATIONS
We’re looking for a data-driven SEO expert who is passionate about helping small businesses succeed through organic growth. While formal qualifications in SEO or digital marketing are helpful, we care most about your experience and ability to deliver results.
What we’re looking for:
Proven experience in SEO, including keyword research, on-page optimization, and technical SEO.
Strong understanding of search engine algorithms and ranking factors.
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
Ability to analyze data and generate insights to guide SEO strategy and make data-driven recommendations.
Excellent communication skills, with the ability to explain SEO concepts and performance to clients.
PREFERRED QUALIFICATIONS
While no formal qualifications are required, the following would be beneficial:
Experience working with small businesses or startups, with an understanding of their unique challenges and opportunities.
Familiarity with content management systems (CMS) like WordPress and how to optimize content within these platforms.
Knowledge of HTML, CSS, and basic web development concepts.
Experience with local SEO strategies to help businesses rank in their geographic area.
SKILLS AND ABILITIES
SEO Expertise: Strong understanding of SEO best practices, including on-page, technical, and off-page strategies.
Analytical Skills: Ability to analyze data from SEO tools, generate insights, and make actionable recommendations.
Problem-Solving: A proactive approach to identifying and resolving SEO issues that may affect performance.
Collaboration: Ability to work with content creators, web developers, and clients to ensure SEO best practices are followed across all digital marketing efforts.
MATERIAL REQUIREMENTS
Laptop or desktop (mid-range, suitable for running SEO tools and browser tabs)
External monitor (for viewing data and making changes simultaneously)
Noise-canceling headphones (for focus and virtual meetings)
Keyword research tools (e.g., Ahrefs, SEMrush)
Notebook or tablet (for quickly jotting down ideas and insights)
High Speed Internet Connection
Backup Internet or Hotspot (in case of outages or connection issues)
THE IDEAL CANDIDATE
You’re someone who lives and breathes SEO and loves staying up-to-date with the latest trends and algorithm changes. You’re passionate about helping small businesses grow by improving their online visibility and driving organic traffic. You’re highly analytical, detail-oriented, and able to balance multiple projects while delivering results. You also enjoy collaborating with different teams to ensure a cohesive, integrated approach to SEO.
You’d be a great fit if you:
Have a proven track record of delivering SEO results that drive traffic and improve search rankings.
Are comfortable using a range of SEO tools and platforms to analyze performance and optimize campaigns.
Enjoy working with small business clients and helping them achieve their goals through data-driven strategies.
Are highly organized and able to manage multiple SEO projects at once, consistently meeting deadlines.
IMPACT OF THE ROLE
As an SEO Specialist at Impactaris, your work will directly impact the growth and visibility of the small businesses we serve. By optimizing their online presence, you’ll help our clients increase organic traffic, improve search rankings, and achieve their business goals. Your expertise in SEO will be crucial in driving long-term success for our clients and helping them reach new audiences.
OPPORTUNITIES FOR GROWTH
At Impactaris, we believe in nurturing talent and providing opportunities for career development. As an SEO Specialist, you’ll have the chance to expand your skills, take on more complex projects, and explore new areas such as content strategy or digital marketing leadership. We offer ongoing training, mentorship, and opportunities for career advancement
WORK ENVIRONMENT
Impactaris offers a flexible, remote-friendly work environment where creativity and collaboration thrive. You’ll have the freedom to manage your time and work from wherever you’re most productive. We stay connected through ClickUp for project management and regular team meetings to ensure that everyone is aligned and supported.
APPLICATION INSTRUCTIONS
If you’re passionate about SEO and excited about the opportunity to help small businesses grow through data-driven strategies, we’d love to hear from you! Please submit your resume, a cover letter, and examples of past SEO work.
EQUAL OPPORTUNITY STATEMENT
Impactaris is committed to fostering an inclusive and diverse work environment. We value the unique perspectives and experiences of each team member and are proud to be an equal opportunity employer. We encourage applicants from all backgrounds to apply.
CAREERS
SEO Specialist
Committed to enhancing the client’s online presence by improving visibility and search engine rankings, focusing on sustainable, long-term growth.
